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Same Author Name Articles
【With the same author name:【Li Yanni】 Found 1 articles】
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MARKETING
| F270
The Effect of the Match between Celebrity Spokespersons and Victims on Donation
Zhu Huawei
,
Li Yanni
,
He Bin
In order to increase the enthusiasm of individuals to participate in donation, it is a common strategy to choose celebrity spokespersons to call for funds in current practice. Compared wit...
First published at: Nov 20, 2024
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ESI
doi:
10.16538/j.cnki.fem.20240527.301
Foreign Economics & Management
, Vol. 46, Issue 11
, pp. 68 - 84
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Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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